Browsing by Subject "Indian Corporate Landscape.."

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Browsing by Subject "Indian Corporate Landscape.."

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Marketing for a Higher Purpose: The Effects of “Cause Relevance”, “Campaign Type” and “Message Framing” on Consumer Response to Cause Marketing Campaigns

Sunitha T. R.; Dr. Manoj Edward (Cochin University of Science and Technology, October 20, 2018)

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URI: http://dyuthi.cusat.ac.in/purl/5488

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