| Title: | Marketing for a Higher Purpose: The Effects of “Cause Relevance”, “Campaign Type” and “Message Framing” on Consumer Response to Cause Marketing Campaigns |
| Author: | Sunitha T. R.; Dr. Manoj Edward |
| URI: | http://dyuthi.cusat.ac.in/purl/5488 |
| Date: | 2018-10-20 |
| Files | Size | Format | View | Description |
|---|---|---|---|---|
| Dyuthi T-2531.pdf | 11.07Mb |
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