Browsing by Author "Dr. Manoj Edward"

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Browsing by Author "Dr. Manoj Edward"

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Marketing for a Higher Purpose: The Effects of “Cause Relevance”, “Campaign Type” and “Message Framing” on Consumer Response to Cause Marketing Campaigns

Sunitha T. R.; Dr. Manoj Edward (Cochin University of Science and Technology, October 20, 2018)

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URI: http://dyuthi.cusat.ac.in/purl/5488

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Dyuthi T-2531.pdf (11.61Mb)
Modelling the Influences of Workplace Spirituality, Work-Family Integration and Wellbeing at Work on Employee Loyalty: A Study among Faculty Members in Technical Institutions

Nimitha Aboobaker; Dr. Manoj Edward (Cochin University of Science and Technology, October 12, 2018)

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URI: http://dyuthi.cusat.ac.in/purl/5489

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Dyuthi T-2530.pdf (6.553Mb)
Perceived corporate social responsibility and organisational commitment of employees modelling with the stakeholder approach

Nimmy A. George; Dr. Manoj Edward (Cochin University of Science and Technology, May 15, 2020)

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URI: http://dyuthi.cusat.ac.in/purl/5596

Files in this item: 1

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Dyuthi T-2637.pdf (5.422Mb)

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