Marketing for a Higher Purpose: The Effects of “Cause Relevance”, “Campaign Type” and “Message Framing” on Consumer Response to Cause Marketing Campaigns

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Title:	Marketing for a Higher Purpose: The Effects of “Cause Relevance”, “Campaign Type” and “Message Framing” on Consumer Response to Cause Marketing Campaigns
Authors:	Sunitha T. R. Dr. Manoj Edward
Keywords:	Indian Corporate Landscape.. Marketing Practices
Issue Date:	20-Oct-2018
Publisher:	Cochin University of Science and Technology
URI:	http://dyuthi.cusat.ac.in/purl/5488
Appears in Collections:	Faculty of Social Sciences

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