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Browsing by Author Dr. Manoj Edward

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PreviewIssue DateTitleAuthor(s)
20-Oct-2018Marketing for a Higher Purpose: The Effects of “Cause Relevance”, “Campaign Type” and “Message Framing” on Consumer Response to Cause Marketing CampaignsSunitha T. R.; Dr. Manoj Edward
12-Oct-2018Modelling the Influences of Workplace Spirituality, Work-Family Integration and Wellbeing at Work on Employee Loyalty: A Study among Faculty Members in Technical InstitutionsNimitha Aboobaker; Dr. Manoj Edward
15-May-2020Perceived corporate social responsibility and organisational commitment of employees modelling with the stakeholder approachNimmy A. George; Dr. Manoj Edward
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