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Browsing by Author Dr. James, Manalel

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PreviewIssue DateTitleAuthor(s)
Jun-2011The Effect of Sales Promotion on Consumer Based Brand EquitySiby, Zacharias; Dr. James, Manalel
13-Apr-2005Emotional Intelligence and Organisational Role Stress — A study among managers in selected industrial organisations in KeralaShaji, Varghese; Dr. James, Manalel
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