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Abstract:
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It has long been said that market itself is the ideal regulator of all evils that
may come up among traders. Free and fair competition among manufacturers in the
market will adequately ensure a fair dealing to the consumers. However, these are
pious hopes. that markets anywhere in the world could not accomplish so far.
Consumers are being sought to be lured by advertisements issued by manufacturers
and sellers that are found often false and misleading. Untrue statements and claims
about quality and performance of the products virtually deceive them. The plight of
the consumers remains as an unheard cry in the wildemess. In this sorry state of
affairs, it is quite natural that the consumers look to the governments for a helping
hand. It is seen that the governmental endeavours to ensure quality in goods are
diversified. Different tools are formulated and put to use, depending upon the
requirements necessitated by the facts and circumstances. This thesis is an enquiry
into these measures |