| dc.contributor.author |
Sunitha T. R. |
|
| dc.contributor.author |
Dr. Manoj Edward |
|
| dc.date.accessioned |
2019-12-16T04:19:24Z |
|
| dc.date.available |
2019-12-16T04:19:24Z |
|
| dc.date.issued |
2018-10-20 |
|
| dc.identifier.uri |
http://dyuthi.cusat.ac.in/purl/5488 |
|
| dc.language.iso |
en |
en_US |
| dc.publisher |
Cochin University of Science and Technology |
en_US |
| dc.subject |
Indian Corporate Landscape.. |
en_US |
| dc.subject |
Marketing Practices |
en_US |
| dc.title |
Marketing for a Higher Purpose: The Effects of “Cause Relevance”, “Campaign Type” and “Message Framing” on Consumer Response to Cause Marketing Campaigns |
en_US |
| dc.type |
Thesis |
en_US |