“Definitional issues of Geographical Indication (GI) and role of consumer perceived value in marketing GI products: A multidisciplinary study of select GIs in Kerala

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“Definitional issues of Geographical Indication (GI) and role of consumer perceived value in marketing GI products: A multidisciplinary study of select GIs in Kerala

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Title: “Definitional issues of Geographical Indication (GI) and role of consumer perceived value in marketing GI products: A multidisciplinary study of select GIs in Kerala
Author: Anson C J; Prof. (Dr.) K. B. Pavithran; Prof. (Dr.) N.S. Gopalakrishnan
URI: http://dyuthi.cusat.ac.in/purl/5252
Date: 2016-09-18


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