Now showing items 21-36 of 36
| Abstract: | Recognizing that high satisfaction leads to high customer loyalty, companies today are aiming for total customer satisfaction. This article explains relative impact of product quality, service quality and contextual experience on customer perceived value and intention to shop in the future. The data has been collected using a questionnaire from 205 customers of a national retailer chain. The relative importance of product quality, service quality and contextual experience on customer perceived value and thus on customer preference and future intentions was measured using multiple regression. Also, the contribution of perceived value to preference and thus on future buying intention was also measured. Structural Equation Model (SEM) using Amos 4 was used to find the overall fitness of the model. It was found that product quality, service quality and contextual experience have a major influence on customer perceived value |
| Description: | European Journal of Business and Management,Vol 3, No.3 |
| URI: | http://dyuthi.cusat.ac.in/purl/4657 |
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| Impact of Produ ... ture Buying intentions.pdf | (490.1Kb) |
| Abstract: | Globalization and liberalization, with the entry of many prominent foreign manufacturers, changed the automobile scenario in India, since early 1990’s. World Leaders in automobile manufacturing such as Ford, General Motors, Honda, Toyota, Suzuki, Hyundai, Renault, Mitsubishi, Benz, BMW, Volkswagen and Nissan set up their manufacturing units in India in joint venture with their Indian counterpart companies, by making use of the Foreign Direct Investment policy of the Government of India, These manufacturers started capturing the hearts of Indian car customers with their choice of technological and innovative product features, with quality and reliability. With the multiplicity of choices available to the Indian passenger car buyers, it drastically changed the way the car purchase scenario in India and particularly in the State of Kerala. This transformed the automobile scene from a sellers’ market to buyers’ market. Car customers started developing their own personal preferences and purchasing patterns, which were hitherto unknown in the Indian automobile segment. The main purpose of this paper is to develop a model with major variables, which influence the consumer purchase behaviour of passenger car owners in the State of Kerala. Though there are innumerable studies conducted in other countries, there are very few thesis and research work conducted to study the consumer behaviour of the passenger car industry in India and specifically in the State of Kerala. The results of the research contribute to the practical knowledge base of the automobile industry, specifically to the passenger car segment. It has also a great contributory value addition to the manufacturers and dealers for customizing their marketing plans in the State |
| Description: | ASIAN JOURNAL OF MANAGEMENT RESEARCH Volume 3 Issue 1, 2012 |
| URI: | http://dyuthi.cusat.ac.in/purl/4505 |
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| Dominant partia ... viour ofpassenger cars.pdf | (192.5Kb) |
| Abstract: | The paper summarizes the design and implementation of a quadratic edge detection filter, based on Volterra series, for enhancing calcifications in mammograms. The proposed filter can account for much of the polynomial nonlinearities inherent in the input mammogram image and can replace the conventional edge detectors like Laplacian, gaussian etc. The filter gives rise to improved visualization and early detection of microcalcifications, which if left undetected, can lead to breast cancer. The performance of the filter is analyzed and found superior to conventional spatial edge detectors |
| Description: | Data Science & Engineering (ICDSE), 2012 International Conference on |
| URI: | http://dyuthi.cusat.ac.in/purl/4486 |
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| Enhancement of ... based Quadratic Filter.pdf | (311.2Kb) |
| Abstract: | Short term load forecasting is one of the key inputs to optimize the management of power system. Almost 60-65% of revenue expenditure of a distribution company is against power purchase. Cost of power depends on source of power. Hence any optimization strategy involves optimization in scheduling power from various sources. As the scheduling involves many technical and commercial considerations and constraints, the efficiency in scheduling depends on the accuracy of load forecast. Load forecasting is a topic much visited in research world and a number of papers using different techniques are already presented. The accuracy of forecast for the purpose of merit order dispatch decisions depends on the extent of the permissible variation in generation limits. For a system with low load factor, the peak and the off peak trough are prominent and the forecast should be able to identify these points to more accuracy rather than minimizing the error in the energy content. In this paper an attempt is made to apply Artificial Neural Network (ANN) with supervised learning based approach to make short term load forecasting for a power system with comparatively low load factor. Such power systems are usual in tropical areas with concentrated rainy season for a considerable period of the year |
| Description: | Power, Signals, Controls and Computation (EPSCICON), 2012 International Conference on |
| URI: | http://dyuthi.cusat.ac.in/purl/4488 |
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| Short-Term Load ... ive Learning Algorithm.pdf | (978.7Kb) |
| Abstract: | Globalization and liberalization, with the entry of many prominent foreign manufacturers, changed the automobile scenario in India, since early 1990‟s. Manufacturers such as Ford, General Motors, Honda, Toyota, Suzuki, Hyundai, Renault, Mitsubishi, Benz, BMW, Volkswagen and Nissan set up their manufacturing units in India in joint venture with their Indian counterpart companies, by making use of the Foreign Direct Investment policy of the Government of India, These manufacturers started capturing the hearts of Indian car customers with their choice of technological and innovative product features, with quality and reliability. With the multiplicity of choices available to the Indian passenger car buyers, it drastically changed the way the car purchase scenario in India and particularly in the State of Kerala. This transformed the automobile scene from a sellers‟ market to buyers‟ market. Car customers started developing their own personal preferences and purchasing patterns, which were hitherto unknown in the Indian automobile segment. The main purpose of this paper is to come up with the identification of possible parameters and a framework development, that influence the consumer purchase behaviour patterns of passenger car owners in the State of Kerala, so that further research could be done, based on the framework and the identified parameters |
| Description: | IJMT Volume 2, Issue 5 |
| URI: | http://dyuthi.cusat.ac.in/purl/4487 |
| Files | Size |
|---|---|
| Model Developme ... ferences of Car Owners.pdf | (541.9Kb) |
| Abstract: | Globalization and liberalization, with the entry of many prominent foreign manufacturers, changed the automobile scenario in India, since early 1990’s. World Leaders in automobile manufacturing such as Ford, General Motors, Honda, Toyota, Suzuki, Hyundai, Renault, Mitsubishi, Benz, BMW, Volkswagen and Nissan set up their manufacturing units in India in joint venture with their Indian counterpart companies, by making use of the Foreign Direct Investment policy of the Government of India, These manufacturers started capturing the hearts of Indian car customers with their choice of technological and innovative product features, with quality and reliability. With the multiplicity of choices available to the Indian passenger car buyers, it drastically changed the way the car purchase scenario in India and particularly in the State of Kerala. This transformed the automobile scene from a sellers’ market to buyers’ market. Car customers started developing their own personal preferences and purchasing patterns, which were hitherto unknown in the Indian automobile segment. The main purpose of this paper is to come up with the identification of possible parameters and a framework development, that influence the consumer purchase behaviour patterns of passenger car owners in the State of Kerala, so that further research could be done, based on the framework and the identified parameters. |
| Description: | International Journal of Research in IT & Management,Volume 2, Issue 5 (May 2012) |
| URI: | http://dyuthi.cusat.ac.in/purl/4506 |
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| Dominant Mean P ... iour Of Passenger Cars.pdf | (145.4Kb) |
| Abstract: | Now a days, email has become the most widely communication way in daily life. The main reason for using email is probably because of the convenience and speed in which it can be transmitted irrespective of geographical distances. To improve security and efficiency of email system, most of the email system adopt PKI and IBE encryption schemes. However, both PKI and IBE encryption schemes have their own shortcomings and consequently bring security issues to email systems. This paper proposes a new secure email system based on IBE which combines finger print authentication and proxy service for encryption and decryption |
| Description: | International Journal of Wireless Communications and Networking Technologies,Volume 1, No.1, August- September 2012 |
| URI: | http://dyuthi.cusat.ac.in/purl/4498 |
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| A Secure Email ... ntity Based Encryption.pdf | (80.09Kb) |
| Abstract: | This paper presents the design and analysis of a novel machine family—the enclosed-rotor Halbach-array permanentmagnet brushless dcmotors for spacecraft applications. The initial design, selection of major parameters, and air-gap magnetic flux density are estimated using the analytical model of the machine. The proportion of the Halbach array in the machine is optimized using finite element analysis to obtain a near-trapezoidal flux pattern. The machine is found to provide uniform air-gap flux density along the radius, thus avoiding circulating currents in stator conductors and thereby reducing torque ripple. Furthermore, the design is validated with experimental results on a fabricated machine and is found to suit the design requirements of critical spacecraft applications |
| Description: | IEEE TRANSACTIONS ON INDUSTRIAL ELECTRONICS, VOL. 59, NO. 9, SEPTEMBER 2012 |
| URI: | http://dyuthi.cusat.ac.in/purl/4481 |
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| A Novel Slotles ... pacecraft Applications.pdf | (752.8Kb) |
| Abstract: | The tough competition in the global and national markets and new trends in consumerism resulted in an increase in the volume of advertisements. Sometimes advertisers are successful in achieving their intended objectives with a particular advertisement and sometimes they are not .These factors contributed a lot towards the decision making problems of advertising agencies with regard to the selection of appropriate advertising strategies and tactics. The tough competition and large volume of advertising make the consumers confused and this even created doubts in the minds of consumers about the genuineness and reliability of manufacturers and products. These factors caused a query regarding the active role of credibility element in advertising. The proposed study examines the effects of advertising credibility in consumer health care non durable product advertising on communication effect, purchase behavior and ad skepticism. This paper examines the need for the study of advertising credibility and reviews the advertising- consumer behaviour- credibility – healthcare theories which form a basis for the study. It identifies the different components and dimensions of advertising credibility and the importance of communication effect, purchase behavior and ad skepticism. It also studies the relevance of credibility in the consumer healthcare products advertising and suggests a Theoretical Framework for the proposed study |
| Description: | European Journal of Commerce and Management Research (EJCMR) Vol-I, Issue 1,DEC 2012 |
| URI: | http://dyuthi.cusat.ac.in/purl/4504 |
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| Developing a Th ... er Healthcare Products.pdf | (535.1Kb) |
| Abstract: | Successful management is dependent heavily on the manager’s ability to handle conflict effectively. The workforce has been increasingly becoming diversified vis-à-vis the gender, culture and ethnicity. The present work environment has in itself contributed to sowing seeds of conflict with greater diversity, hostility, complexity and newer business competencies in the work context.The classic study of Mintzberg’s Managerial roles approach (1973) also says that a manager has to spend sufficient time and energy in solving conflict as he has to take roles as a negotiator, and dispute handler. An understanding of the conflict and role that it plays in influencing employee behavior constructively or destructively is immense. Therefore conflict when left unmanaged can lead to diminished cohesiveness amongst employees, productivity and reduced organizational fitness. To manage conflict effective conflict resolution strategies that have constructive outcomes is called for. Conflict resolution style theorists opine that collaborative or integrative style, where there is high concern for task and people is considered to give positive individual and organizational outcomes, while the withdrawing /avoidance style and forcing / dominating style are considered to be ineffective in managing conflict. Though managers have typical preferences in the styles followed it need not necessarily be the typical response as it depends on the context, power relationships, emotions etc. The adoption of conflict styles of managers however is dependent on variables like gender orientation, cultural values, personality orientation, underlying relationships – public/private. The paper attempts to draw the importance of managing conflicts at workplace positively and the need for effective conflict resolution strategies. The conflict style adopted and the variables that affect the adoption of each style are discussed and possible interventions at the workplace are suggested |
| Description: | International Journal of Social Science & Interdisciplinary Research, Vol.2 (2), FEBRUARY (2013 |
| URI: | http://dyuthi.cusat.ac.in/purl/4660 |
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| Emotional Intel ... heoretical Perspective.pdf | (363.7Kb) |
| Abstract: | This paper aims to highlight the difficulties faced by organizations in implementing Total Productive Maintenance (TPM). The authors with their experience in TPM and the refinery industry have attempted to understand the factors that hinder implementation of TPM. The paper first explains in brief the concepts of TPM and why TPM is a must for organizations in this complex dynamic business environment. It then takes up the various issues that hamper implementation of TPM in industries. Solutions to overcome the barriers are discussed briefly but will be taken up in detail in another paper with specific reference to refinery scenario |
| Description: | INTERNATIONAL JOURNAL OF SCIENTIFIC & TECHNOLOGY RESEARCH VOLUME 2, ISSUE 5, MAY 2013 |
| URI: | http://dyuthi.cusat.ac.in/purl/4503 |
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| Barriers In TPM Implementation In Industries.pdf | (355.2Kb) |
| Abstract: | Refiners today operate their equipment for prolonged periods without shutdown. This is primarily due to the increased pressures of the market resulting in extended shutdown-to-shutdown intervals. This places extreme demands on the reliability of the plant equipment. The traditional methods of reliability assurance, like Preventive Maintenance, Predictive Maintenance and Condition Based Maintenance become inadequate in the face of such demands. The alternate approaches to reliability improvement, being adopted the world over are implementation of RCFA programs and Reliability Centered Maintenance. However refiners and process plants find it difficult to adopt this standardized methodology of RCM mainly due to the complexity and the large amount of analysis that needs to be done, resulting in a long drawn out implementation, requiring the services of a number of skilled people. These results in either an implementation restricted to only few equipment or alternately, one that is non-standard. The paper presents the current models in use, the core requirements of a standard RCM model, the alternatives to classical RCM, limitations in the existing model, classical RCM and available alternatives to RCM and will then go on to present an ‗Accelerated‘ approach to RCM implementation, that, while ensuring close conformance to the standard, does not place a large burden on the implementers |
| Description: | INTERNATIONAL JOURNAL OF SCIENTIFIC & TECHNOLOGY RESEARCH VOLUME 2, ISSUE 5, MAY 2013 |
| URI: | http://dyuthi.cusat.ac.in/purl/4499 |
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| A-New-Model-For ... n-Petroleum-Refineries.pdf | (534.9Kb) |
| Abstract: | The papersummarizesthedesignandimplementationofaquadraticedgedetection filter basedon Volterraseries.The filter isemployedinanunsharpmaskingschemeforenhancing fingerprints inadark and noisybackground.Theproposed filter canaccountformuchofthepolynomialnonlinearities inherent intheinputimageandcanreplacetheconventionaledgedetectorslikeLaplacian,LoG,etc.The application ofthenew filter isinforensicinvestigationwhereenhancementandidentification oflatent fingerprints arekeyissues.Theenhancementofimagesbytheproposedmethodissuperiortothatwith unsharp maskingschemeemployingconventional filters intermsofthevisualquality,thenoise performance and the computational complexity,making it an ideal candidate for latent fingerprint enhancement. |
| Description: | PatternRecognition46(2013)3198–3207 |
| URI: | http://dyuthi.cusat.ac.in/purl/4496 |
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| Unsharpmaskingu ... rintsinnoisybackground.pdf | (9.340Mb) |
| Abstract: | The Towed Array electronics is a multi-channel simultaneous real time high speed data acquisition system. Since its assembly is highly manpower intensive, the costs of arrays are prohibitive and therefore any attempt to reduce the manufacturing, assembly, testing and maintenance costs is a welcome proposition. The Network Based Towed Array is an innovative concept and its implementation has remarkably simplified the fabrication, assembly and testing and revolutionised the Towed Array scenario. The focus of this paper is to give a good insight into the Reliability aspects of Network Based Towed Array. A case study of the comparison between the conventional array and the network based towed array is also dealt with |
| Description: | Ocean Electronics (SYMPOL), 2013 |
| URI: | http://dyuthi.cusat.ac.in/purl/4497 |
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| Re-Engineering ... work Based Towed Array.pdf | (639.1Kb) |
| Abstract: | Worldwide, Micro, Small and Medium Enterprises (MSMEs) have been accepted as an engine of economic growth and for promoting equitable development. In developing countries including India, Micro, Small and Medium Enterprises sector constitute an important part in its development. In spite of this importance, this sector face number of constraints like absence of adequate and timely supply of bank finance, difficulties in procuring raw materials, marketing and distribution challenges and non availability of suitable technology. Review of literature found that there exists problem in accessing finance from banks and financial institutions and this problem may differ from region to region, between sectors, or between individual enterprises within a sector. This paper tries to identify the various barriers faced by these units in raising finance and also try to identify the various sources of finance other than banks. The study is based upon the primary data collected from the 200 MSMEs owners in Kozhikode District of Kerala. The data has been analysed with the help of percentage. The study attempts to submit some recommendations to enhance the overall credit accessibility to MSMEs sector |
| Description: | Abhinav National Monthly Refereed Journal of Research in Commerce & Management,Volume 3, Issue 5 (May, 2014) |
| URI: | http://dyuthi.cusat.ac.in/purl/4661 |
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| Barriers Faced ... ses In Raising Finance.pdf | (307.2Kb) |
| Abstract: | Commercial banks play a vital role in the economic development of a country like India. Indian economy in general and banking services in particular have made rapid strides in the recent past. However, a sizeable section of the population, particularly the vulnerable groups, such as weaker sections and low income groups, continue to remain excluded from even the most basic opportunities and services provided by the financial sector. To address the issue of such financial exclusion in a holistic manner, it is essential to ensure that a range of financial services is available to every individual |
| Description: | Journal of Business Management & Social Sciences Research (JBM&SSR),Volume 3, No.5, May 2014 |
| URI: | http://dyuthi.cusat.ac.in/purl/4651 |
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| Role Of Commerc ... al Inclusion Programme.pdf | (123.6Kb) |
Now showing items 21-36 of 36
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