A lucrative export market and high domestic demand has made ornamental fish industry
in West Bengal a potential source for income generation. The study aimed to identify: (i)
the commercially important size groups of main ornamental fish varieties available in the
state; (ii) the existing supply chain; (iii) major constraints for development of the industry;
(iv) and to anlayse price spread of commercially important varieties; and (v) to evaluate the
profitability of operation at different stakeholder levels in the marketing chain. Export market
of ornamental fishes in the state followed a single supply channel while three different
distribution channels existed in the domestic market. High electricity charges was the major
problem faced by breeders (producers/rearers) whereas lack of technical knowledge regarding
transportation was the major constraint for wholesalers. Lack of knowledge on proper health
management inhibited the growth of retail industry. The fresh water catfish, angel, molly,
arowana, gold fish, tetras, and gouramis showed comparatively higher breeders’ share in
consumers’ rupee. Wholesalers were earning comparatively higher annual profit than the other
stakeholders due to moderate initial investment and also due to the comparatively lower
risk involved.