Dominant partial least square factors of consumer purchase behaviour of passenger cars

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Dominant partial least square factors of consumer purchase behaviour of passenger cars

Show simple item record Jagathy Raj, V P Balakrishnan, Menon 2014-08-06T05:50:01Z 2014-08-06T05:50:01Z 2012
dc.identifier.issn 2229 – 3795
dc.description ASIAN JOURNAL OF MANAGEMENT RESEARCH Volume 3 Issue 1, 2012 en_US
dc.description.abstract Globalization and liberalization, with the entry of many prominent foreign manufacturers, changed the automobile scenario in India, since early 1990’s. World Leaders in automobile manufacturing such as Ford, General Motors, Honda, Toyota, Suzuki, Hyundai, Renault, Mitsubishi, Benz, BMW, Volkswagen and Nissan set up their manufacturing units in India in joint venture with their Indian counterpart companies, by making use of the Foreign Direct Investment policy of the Government of India, These manufacturers started capturing the hearts of Indian car customers with their choice of technological and innovative product features, with quality and reliability. With the multiplicity of choices available to the Indian passenger car buyers, it drastically changed the way the car purchase scenario in India and particularly in the State of Kerala. This transformed the automobile scene from a sellers’ market to buyers’ market. Car customers started developing their own personal preferences and purchasing patterns, which were hitherto unknown in the Indian automobile segment. The main purpose of this paper is to develop a model with major variables, which influence the consumer purchase behaviour of passenger car owners in the State of Kerala. Though there are innumerable studies conducted in other countries, there are very few thesis and research work conducted to study the consumer behaviour of the passenger car industry in India and specifically in the State of Kerala. The results of the research contribute to the practical knowledge base of the automobile industry, specifically to the passenger car segment. It has also a great contributory value addition to the manufacturers and dealers for customizing their marketing plans in the State en_US
dc.description.sponsorship Cochin University of Science and Technology en_US
dc.language.iso en en_US
dc.subject Consumer behaviour en_US
dc.subject passenger cars en_US
dc.subject security features en_US
dc.subject external influence en_US
dc.subject comfort factors en_US
dc.title Dominant partial least square factors of consumer purchase behaviour of passenger cars en_US
dc.type Article en_US

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