Conceptualisation Of Model For Studying Consumer Purchase Behaviour Of Passenger Cars

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Conceptualisation Of Model For Studying Consumer Purchase Behaviour Of Passenger Cars

Show simple item record Jagathy Raj, V P Balakrishnan, Menon 2014-08-06T04:43:47Z 2014-08-06T04:43:47Z 2011-09
dc.identifier.issn 2231-5985
dc.description IJRFM Volume 1, Issue 5 (September, 2011) en_US
dc.description.abstract Automobile Industry in India is influenced by the presence of national and multi-national manufacturers. The presence of many manufacturers and brands in the state provides many choices to the customer. The current market for car manufacturers has been transformed from a monopoly of one or two manufacturers in the seventies to oligopoly of many manufacturers in the current marketing scenario. The main objective of the research paper is to explore and conceptualize various parameters and develop a model, which influence the purchase patterns of passenger cars in the State of Kerala. Thus, the main purpose of this paper is to come up with a model, which shall facilitate further study on the consumer purchase behaviour patterns of passenger car owners in the State of Kerala, India. The author intends to undertake further quantitative analysis to verify and validate the model so developed. The main methods used for this paper are secondary research on available material, depth interview of car dealers, car financing agencies and car owners in the city of Cochin, in Kerala State in India. The depth interviews were conducted with the use of prepared questionnaire for car dealers, car customers and car financing agencies. The findings resulted in the identification of the parameters that influence the consumer purchase behaviour of passenger cars and the formulation of the model, which will be the basis for the further research of the author. The paper will be of tremendous value to the existing and new car manufacturers both indigenous and foreign, to formalize and strategies their policies towards an effective marketing strategy, so as to market their models in the State, which is known for its high literacy, consumerism and higher educational penetration en_US
dc.description.sponsorship Cochin University of Science and Technology en_US
dc.language.iso en en_US
dc.publisher IJRFM en_US
dc.subject Consumer Behaviour Patterns en_US
dc.subject Customer Loyalty en_US
dc.subject External Influence en_US
dc.subject Brand Community en_US
dc.subject Family Influence en_US
dc.subject Customer Satisfaction en_US
dc.title Conceptualisation Of Model For Studying Consumer Purchase Behaviour Of Passenger Cars en_US
dc.type Article en_US

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