Organized Retail Market Boom and the Indian Society

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Organized Retail Market Boom and the Indian Society

Show simple item record Jagathy Raj, V P Sreejith, A 2014-08-04T09:13:20Z 2014-08-04T09:13:20Z 2007-04-10
dc.description International Marketing Conference on Marketing & Society, 8-10 April, 2007, IIMK en_US
dc.description.abstract IT and related services played a major role for India’s current 9.2. GDP growth. Organized retailing in India is one more example for its open economy. The IT industries where able develop a demand for Indian talents all over the world and improved their living standards. It directly impacts only a small minority of Indian population while organized retail affects every single Indian and every sector of Indian society. The paper gives a glimpse of the slow evolution of retail market over the years in India and its contribution for economic growth. The likely positive impact of this revolution in different sectors is enumerated. Paper addresses its ability to manipulate consumption pattern of society, increased customer satisfaction and likely change in the market shares of the different types of sellers. Paper discusses its flip sides like increasing social tension among families below poverty line and greater loss of self employment opportunities by this revolution. The main theme of enquiry of this paper is what it all means for the Indian society. en_US
dc.description.sponsorship Cochin University of Science & Technology en_US
dc.language.iso en en_US
dc.publisher Indian Institute of Management Kozhikode en_US
dc.subject Customer satisfaction en_US
dc.subject Career opportunities en_US
dc.subject Tourism en_US
dc.subject Unification en_US
dc.subject Labor problems en_US
dc.subject Economic growth en_US
dc.subject Agribusiness en_US
dc.subject Infrastructure and traffic facilities en_US
dc.title Organized Retail Market Boom and the Indian Society en_US
dc.type Article en_US

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