Marketing Channels in Ornamental Fish Trade in West Bengal

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Marketing Channels in Ornamental Fish Trade in West Bengal

Show simple item record Soumya, Subhra De Ramachandran, A 2014-07-19T08:24:48Z 2014-07-19T08:24:48Z 2011-06-19
dc.description Fishery Technology 2011, Vol. 48(2) pp : 163 - 170 en_US
dc.description.abstract A lucrative export market and high domestic demand has made ornamental fish industry in West Bengal a potential source for income generation. The study aimed to identify: (i) the commercially important size groups of main ornamental fish varieties available in the state; (ii) the existing supply chain; (iii) major constraints for development of the industry; (iv) and to anlayse price spread of commercially important varieties; and (v) to evaluate the profitability of operation at different stakeholder levels in the marketing chain. Export market of ornamental fishes in the state followed a single supply channel while three different distribution channels existed in the domestic market. High electricity charges was the major problem faced by breeders (producers/rearers) whereas lack of technical knowledge regarding transportation was the major constraint for wholesalers. Lack of knowledge on proper health management inhibited the growth of retail industry. The fresh water catfish, angel, molly, arowana, gold fish, tetras, and gouramis showed comparatively higher breeders’ share in consumers’ rupee. Wholesalers were earning comparatively higher annual profit than the other stakeholders due to moderate initial investment and also due to the comparatively lower risk involved. en_US
dc.description.sponsorship Cochin University of Science and Technology en_US
dc.language.iso en en_US
dc.subject Ornamental fish en_US
dc.subject West Bengal en_US
dc.subject price spread en_US
dc.title Marketing Channels in Ornamental Fish Trade in West Bengal en_US
dc.type Article en_US

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