Title:
|
Problems And Prospects Of Marketing Indian Cardamom At Home And Abroad |
Author:
|
Gopalakrishnan Nayar, K; Dr.Parameswaran, Nair N
|
Abstract:
|
The main objective of the study has been to
analyse the marketing problems of Indian cardamom at home
and abroad and examine possible courses of action which
would lead to increased consumption of cardamom, both
within India and abroad. This has been done in the context
of the anticipated increases in the Indian and world
supply of cardamom. Field studies were undertaken to understand
the cost of production of cardamom and cost of export.
This study was also directed at examining how
far price fluctuations in cardamom can be controlled in
the Indian context, so as to have a reasonable and stable
income for primary producers which will ensure adequate
encouragement for higher production and better export
earnings. |
Description:
|
School of Management Studies, Cochin University
of Science and Technology |
URI:
|
http://dyuthi.cusat.ac.in/purl/3471
|
Date:
|
1987-01-03 |