| URI: | http://dyuthi.cusat.ac.in/purl/5553 |
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| Dyuthi T-2595.pdf | (3.272Mb) |
| Abstract: | Biosocial profile can produce variations in Gender-role Orientation of executives. Biosocial variables are not responsible for the development of Communication Style except in cases of number of children, dual career family and fathers occupation. Gender-role orientation is a function of Communication Style. Executive performance is a function of Communication Style.Gender- role orientation can have a decisive influence on executive performance. The cumulative effect of Communication Style and gender role orientation can produce variations in executive performance. Open Communication Style is predominantly responsible for the creation of a higher level executive performance than other Communication Styles. |
| Description: | School of Management Studies, Cochin University of Science & Technology |
| URI: | http://dyuthi.cusat.ac.in/purl/2865 |
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| Dyuthi-T0862.pdf | (3.807Mb) |
| URI: | http://dyuthi.cusat.ac.in/purl/5556 |
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| Dyuthi T-2598.pdf | (20.93Mb) |
| Abstract: | The study was an attempt to find out the effect of Sales Promotion,Price and Premium Promotion,on Consumer Based Brand Equity.The dimensions of consumer Based Brand Equity under study were Brand Awareness and Associations,Perceived Quality and Brand Loyalty.The Product categories under study were Convenience Products,shopping Products and Specialty Products and the product classes taken were Toothpastes,Colour Television and Athletic Shoes.The brands under study were Convenience Products-Anchor,Closeup,Colgate and Dabur:Shopping products-LG,Onida,Samsung and Sony and Specialty Products-Action,Adidas,Nike and Reebok.The primary objective of the study was to examine the effect of Sales Promotion,Price and Premium Promotion,on Consumer Based Brand Equity(CBBE) |
| Description: | School of Management Studies,Cochin University of Science and Technology |
| URI: | http://dyuthi.cusat.ac.in/purl/2793 |
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| Dyuthi-T0814.pdf | (6.498Mb) |
| URI: | http://dyuthi.cusat.ac.in/purl/5551 |
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| Dyuthi T-2593.pdf | (4.982Mb) |
| Abstract: | one of the key sectors, identified by the Department of Industries Government of Kerala, for the cluster development initiative is Handloom, which gives employment to over over 50,000 people directly. Despite its age old tradition and fame, the performance of the sector vis-à-vis power looms is not very rosy owing to (i) competition from cheap power loom cloth from other states (ii) scarcity of quality yarn (iii) price escalation of yarn, dyes, chemicals and other raw materials (iv) the shrinking market for handlooms in Kerala (v) non-demand based production and inadequacy of new designs and (vi) inefficiencies in the system, particularly in the co-operative sector. Cluster based approach is adopted in the handloom sector with the objective of providing necessary support mechanism to come out of the crisis that the sector faces now. While four cluster schemes are being implemented in Kerala, it is under IHDS-CDP that the State got a sizeable number of clusters benefiting a large number of societies and weavers- 24 handloom clusters, bringing 152 handloom co-operative societies and over 19,800 handloom workers under the Programme. This research attempts to revisit the underlying rationale and context of the new direction and would attempt to broadly analyze the growth trends under the influence of cluster model adopted by the State IHDS-CDP for the revival of handloom sector through a detailed study of the handloom co-operative societies in Kerala. If handloom sector in Kerala can be revived using cluster based approach, it can be easily concluded that cluster is capable of taking the MSME in Kerala to a ‘high growth path.’ The study is aimed at understanding how best clusters emerge as appropriate industrial organization suitable for the current global structure of manufacture |
| Description: | Department of Applied Economics,Cochin University Of Science And Technology |
| URI: | http://dyuthi.cusat.ac.in/purl/3988 |
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| Dyuthi-T1797.pdf | (7.544Mb) |
| Abstract: | For the analysis of productivity, capacity utilisation and profitability the data relating to the manufacturing central public sector enterprises in Kerala have been collected from the published annual reports of the companies, public enterprises surveys of Bureau of Public Enterprises (BPE), Economic Review of State Planning Board (SPB) and statistical review of central government enterprises by Centre for Monitoring Indian Economy (CMIE). Primary data have been collected by conducting personal interview with the high and middle level executives. |
| URI: | http://dyuthi.cusat.ac.in/purl/1597 |
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| Dyuthi-T0073.pdf | (3.765Mb) |
| Description: | Department of Applied Economics, Cochin University of Science and Technology |
| URI: | http://dyuthi.cusat.ac.in/purl/2875 |
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| Dyuthi-T0872.pdf | (5.200Mb) |
| Abstract: | Information and Communication Technologies (ICTs) have a dramatic impact on the tourism industry because they force this sector as a whole to rethink the way in which it organises its business . In the light of such rethinking within the tourism industry, this study has focussed on the Small and Medium Tourism Enterprises (SMTEs) in two island destinations, namely Mauritius and Andaman Islands, India.Suggestions. The findings conceming SMTEs in Mauritius and Andaman Islands have been compared to make some destination-specific inferences. The relevance of the findings has been discussed with reference to the SMTEs in the two destinations as well as the possible acceptability in other comparable settings. Suggestions have been made for further research in SMTEs’ use of the Internet for marketing function. |
| Description: | School of Management Studies, Cochin University of Science and Technology. |
| URI: | http://dyuthi.cusat.ac.in/purl/2898 |
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| Dyuthi-T0894.pdf | (14.55Mb) |
| URI: | http://dyuthi.cusat.ac.in/purl/5286 |
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| Dyuthi T-2322.pdf | (3.441Mb) |
| URI: | http://dyuthi.cusat.ac.in/purl/5284 |
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| Dyuthi T-2320.pdf | (4.467Mb) |
| Abstract: | Emotional intelligence is very important in organisations and the ability to manage feelings and handle stress is an important aspect of El. Even though a number of studies have been done to prove that E1 is related to organisationally relevant variables like leadership effectiveness, job satisfaction, performance, career success etc., and the theoretical grounding for emotional intelligence-stress-relationship seems sound, only a few studies have been done to establish this linkage. This study is an attempt to measure emotional intelligence and organisational role stress of managers working in industrial organisations and to examine the relationship between Emotional Intelligence and Organisational Role Stress. It also attempts to explore the influence of personal and occupational variables viz., age, education, gender, marital status, experience, department, type of organisation and designation on emotional intelligence. The investigator has also examined the difference in the level of role stress experienced by junior, middle and senior-level managers. The main objective of the study is to examine the relationship between emotional intelligence and organisational role stress. |
| Description: | School of Management Studies, Cochin University of Science and Technology |
| URI: | http://dyuthi.cusat.ac.in/purl/3228 |
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| Dyuthi-T1202.pdf | (2.091Mb) |
| URI: | http://dyuthi.cusat.ac.in/purl/5419 |
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| Dyuthi T-2460.pdf | (10.30Mb) |
| Abstract: | The The The The growing demandgrowing demandgrowing demandgrowing demandgrowing demandgrowing demandgrowing demandgrowing demandgrowing demandgrowing demandgrowing demandgrowing demandgrowing demand for the expansion of for the expansion of for the expansion of for the expansion of for the expansion of for the expansion of for the expansion of for the expansion of for the expansion of for the expansion of for the expansion of for the expansion of for the expansion of for the expansion of for the expansion of for the expansion of for the expansion of for the expansion of for the expansion of for the expansion of for the expansion of the the the the publicly funded system publicly funded system publicly funded system publicly funded system publicly funded system publicly funded system publicly funded system publicly funded system publicly funded system publicly funded system publicly funded system publicly funded system publicly funded system publicly funded system publicly funded system publicly funded system publicly funded system publicly funded system publicly funded system publicly funded system publicly funded system publicly funded system publicly funded system of education as merit and free goodof education as merit and free goodof education as merit and free goodof education as merit and free goodof education as merit and free goodof education as merit and free goodof education as merit and free goodof education as merit and free goodof education as merit and free goodof education as merit and free goodof education as merit and free goodof education as merit and free goodof education as merit and free goodof education as merit and free goodof education as merit and free goodof education as merit and free goodof education as merit and free goodof education as merit and free goodof education as merit and free goodof education as merit and free goodof education as merit and free goodof education as merit and free goodof education as merit and free goodof education as merit and free goodof education as merit and free goodof education as merit and free goodof education as merit and free goodof education as merit and free goodof education as merit and free goodof education as merit and free goodof education as merit and free goodof education as merit and free goodof education as merit and free goods emphasized emphasized emphasized emphasized emphasized emphasized emphasized emphasized emphasized emphasized on large allocation large allocation large allocation large allocation large allocation large allocation large allocation large allocation large allocation large allocation large allocation large allocation large allocation large allocation large allocation large allocation large allocation of funds on of funds on of funds on of funds on of funds on of funds on of funds on of funds on of funds on of funds on of funds for promoting educationfor promoting educationfor promoting educationfor promoting educationfor promoting educationfor promoting educationfor promoting educationfor promoting educationfor promoting educationfor promoting educationfor promoting educationfor promoting educationfor promoting educationfor promoting educationfor promoting educationfor promoting educationfor promoting educationfor promoting educationfor promoting educationfor promoting educationfor promoting educationfor promoting education. 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The prethe state. The prethe state. The prethe state. The prethe state. The prethe state. The prethe state. The prethe state. The prethe state. The prethe state. The prethe state. The prethe state. The prethe state. The prethe state. The prethe state. The prethe state. The prethe state. The prethe state. The presumption of sumption of sumption of sumption of sumption of sumption of sumption of sumption of sumption of sumption of sumption of assured assured assured assured assured assured assured assured and guaranteed and guaranteed and guaranteed and guaranteed and guaranteed and guaranteed and guaranteed and guaranteed and guaranteed and guaranteed and guaranteed and guaranteed and guaranteed and guaranteed and guaranteed employment in employment in employment in employment in employment in employment in employment in employment in employment in employment in employment in employment in the Middle East the Middle East the Middle East the Middle East the Middle East the Middle East the Middle East the Middle East the Middle East the Middle East the Middle East the Middle East the Middle East the Middle East the Middle East the Middle East and also in other and also in other and also in other and also in other and also in other and also in other and also in other and also in other and also in other and also in other and also in other and also in other and also in other and also in other and also in other and also in other and also in other and also in other countries increased furthecountries increased furthecountries increased furthecountries increased furthecountries increased furthecountries increased furthecountries increased furthecountries increased furthecountries increased furthecountries increased furthecountries increased furthecountries increased furthecountries increased furthecountries increased furthecountries increased furthecountries increased furthecountries increased furthecountries increased furthecountries increased furthecountries increased furthecountries increased furthecountries increased furthecountries increased furthecountries increased furthecountries increased further the scope of higher educationthe scope of higher educationthe scope of higher educationthe scope of higher educationthe scope of higher educationthe scope of higher educationthe scope of higher educationthe scope of higher educationthe scope of higher educationthe scope of higher educationthe scope of higher educationthe scope of higher educationthe scope of higher educationthe scope of higher educationthe scope of higher educationthe scope of higher educationthe scope of higher educationthe scope of higher educationthe scope of higher educationthe scope of higher educationthe scope of higher educationthe scope of higher educationthe scope of higher educationthe scope of higher educationthe scope of higher educationthe scope of higher educationthe scope of higher educationthe scope of higher education in KeralaKeralaKeralaKeralaKeralaKerala, particularparticularparticularparticularparticularparticularparticularparticularparticularparticularly the technical educationthe technical educationthe technical educationthe technical educationthe technical educationthe technical educationthe technical educationthe technical educationthe technical educationthe technical educationthe technical educationthe technical educationthe technical educationthe technical educationthe technical educationthe technical educationthe technical educationthe technical educationthe |
| URI: | http://dyuthi.cusat.ac.in/purl/5054 |
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| Dyuthi-T2117.pdf | (12.98Mb) |
| Abstract: | The broad objective of the study is to find out the management practices followed in the rubber estates in India. Comparing the management practices followed in the estates belonging to Indian and non-Indian companiess is also an objective. It has been widely held that the management practices followed in the estates belonging to these groups vary considerably. Hence attempt is made to find out the divergence between them in regard to various practices and to identify and bring them into broader relief so that the strong points of each would be emulated by the other. The management practices are examined in the light of well-established management principles and techniques adopted in business and industry. The principles of management which are widely accepted are Planning, Organizing, Staffing, Directing and Controlling. Other management principles and techniques relating to personnel - finance, marketing, materials and transporting - are also examined in the appropriate context |
| Description: | School Of Management Studies, Cochin University Of Science And Technology |
| URI: | http://dyuthi.cusat.ac.in/purl/3564 |
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| Dyuthi-T1545.pdf | (24.54Mb) |
| Abstract: | This thesis Entitled entrepreneurship and motivation in small business sector of kerala -A study of rubber products manufacturing industry.Rubber-based industry in Kerala was established only in the first half of the 20th century.the number of licensed manufacturers in the State has increased substantially over the years, particularly in the post- independence period. 54 rubber manufacturing units in 1965-66, the number of licensed rubber-based industrial units has increased to 1300 units in 2001-02. In 2001-02 Kerala occupied the primary position in the number of rubber goods manufacturers in the country.As per the latest report of the Third All India Census of Small Scale Industries 2001-02, Kerala has the third largest number of registered small scale units in the country next after Tamil Nadu and Utter Pradesh.This study of entrepreneurship in the small-scale rubber goods manufacturing industry in Kerala compares a cross section of successful and unsuccessful entrepreneurs with respect to socio-economic characteristics and motivational dynamics. Based on a sample survey of 120 entrepreneurs of Kottayam and Ernakulam districts successful and unsuccessful entrepreneurs were selected using multiple criteria. The study provides guidelines for the development of entrepreneurship in Kerala.The results on the socio-economic survey support the hypothesis that the successful entrepreneurs will differ from unsuccessful entrepreneurs with respect to education, social contacts, initial investment, sales turnover, profits, capital employed, personal income, and number of employees.Successful entrepreneurs were found to be self~starters. Successful entrepreneurs adopted a lot more technological changes than unsuccessful entrepreneurs. Successful entrepreneurs were more innovative — the percent of successful entrepreneurs and unsuccessful entrepreneurs reporting innovations in business were 31.50 and 8.50 percent respectively. |
| Description: | Department of Applied Economics, Cochin University of Science and Technology. |
| URI: | http://dyuthi.cusat.ac.in/purl/3078 |
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| Dyuthi-T1052.pdf | (5.656Mb) |
| Description: | The School of Management Studies, CUSAT |
| URI: | http://dyuthi.cusat.ac.in/purl/2679 |
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| Dyuthi-T0731.pdf | (18.63Mb) |
| Abstract: | The base concept from which the entire research problem emerged is as follows: Lack of spatial planning and effective development management system lead to urban sprawl with non-optimal density of population to support urban infrastructure on the one side causing a lesser quality of life in urban areas. On the other side it causes loss of productivity of natural ecosystems and agricultural areas due to disturbance to the ecosystems. Planned compact high density development with compatible mixed land use can go a long way in achieving environmental efficiency of development management system. |
| Description: | School Of Management Studies Cochin University Of Science And Technology |
| URI: | http://dyuthi.cusat.ac.in/purl/3839 |
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| Dyuthi-T1770.pdf | (4.757Mb) |
| Description: | School of Management Studies, Cochin University of Science and Technology |
| URI: | http://dyuthi.cusat.ac.in/purl/2293 |
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| Dyuthi-T0585.pdf | (9.580Mb) |
| Abstract: | The present study focuses attention on the social phenomenon of environmental protection pressure groups in Kerala. A detailed historical background of environmental protection pressure groups at international and national scenes as background for this study .Emphirical studies of environmental protection pressure groups in Kerala with special reference to industrial pollution is dicussed in detail . The main objective of the study is to identify the factors that make pressure groups succeed or fail in achieving their set objectives.The factors include the structure and strategies of social pressure groups and the support they receive from the environment. |
| Description: | School of management studies, Cochin University of Science And Technology |
| URI: | http://dyuthi.cusat.ac.in/purl/3492 |
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| Dyuthi-T1480.pdf | (15.82Mb) |
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