Baby, Joseph; Dr.Rajendra Prasad, P N(Cochin University Of Science And Technology, April 15, 1992)
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Abstract:
The main benefit of Jeevan Saathi policy is that, it is a joint
life policy which covers the life of both husband and wife under a
single policy. And they also get double benefit if any one of them
dies during the term of the policy. The Jeevan Mitra policy is a
single life policy, the main advantage of which is that the dependents
get double benefit in case of normal death and triple benefit in case
of accidental death during the term of policy.
so both the policies have their own attractions but when compared
with the annual sales of other policies, the additional increase in
the sales of these policies are decreasing. It is a fact finding
study concerned with market performance of these two policies by conducting
a survey among the Jeevan Saathi and Jeevan Mitra policy
holders, and a thorough analysis of the various information or data
collected from them. This study is an attempt to present an integrated
picture of the main features of the policy holders who have
bought these policies, the major factors responsible for making them
purchase these policies, the various difficulties faced by them at present and further modification needed in the plans of these policies
according to the opinion of policy holders. For increasing accuracy
of the conclusions, information is also collected from Agents and
Development Officers by using interview schedule.
The main purpose of this study is to draw attention of LIC to
introduce new plans of policies taking into consideration the drawbacks
or defects of the existing policies and present needs of policy
holders. It will also help to make new plans in order to suit the
needs of more people who want to buy life insurance policies
Description:
School of Management Studies,
Cochin University of Science
and Technology