Madhusoodanan Pillai, P; Dr.Chandrasekharan Pillai, N(Cochin University of Science and Technology, March 10, 1993)
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Abstract:
The general objective of the study is to examine in depth the organisation and management practices of newspaper industry in Kerala with particular reference to the marketing aspects, with a View to suggesting measures for improving the economics and the managerial efficiency of the industry. The detailed investigation into the management aspects of the industry is done with particular reference to the two most popular Malayalam dailies in Kerala, namely, the Malayala Manorama and the Mathrubhumi. The purposeful selection of these two papers for the study is amply justified as these two dailies together account for about 80 percent of the total circulation of the newspapers in Kerala. Technically speaking, both these papers are owned by organisations registered as public limited companies and are, to a large extent professionally managed. The Malayala Manorama, though a public limited company in principle, functions, however, more or less as a private company or a family concern. These two papers therefore provide a scope for studying the management of newspaper industry practically under two different organisational set up, namely private limited company and public limited company The study has been divided into eight chapters. Chapter-I spells out an introduction about the newspaper industry and its unique features.Chapter-II, deals with a review of literature, objective, scope, methodology and limitations of the study. Chapter-III deals with origin, growth and status of newspaper industry. Chapter—IV examines the cost, revenue and profitability of the Malayala Manorama and Mathrubhumi. Chapter-V deals with the Organisation and Management. Chapter-VI examines the Marketing Management of Newspapers. Chapter-VII deals with the Marketing Strategy and Performance of Malayala Manorama and Mathrubhumi: An Assessment. Chapter-VIII presents the main findings of the study.
Description:
School of Management Studies, Cochin University of
Science and Technology
Moli P, Koshy; Dr.Ranganathan, N(Cochin University Of Science And Technology, October 28, 1998)
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Abstract:
The women entrepreneurs, who set up business units with
encouragement and institutional support, find it difficult to market their
products. The marketing concept is yet to be grasped in its entirety. Women
entrepreneurs especially find the marketing fiinctions difficult to carry out.
Hence, this study is carried out to understand the marketing management in SSI
units of women entrepreneurs
Description:
School of Management Studies, Cochin University of Science and Technology