Jazeela, M; Dr.Sankaranarayanan, K C(Cochin University of Science and Technology, January 9, 2001)
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Abstract:
As of 1999. the state of Kerala has 3210 offices of scheduled
commercial banks (SCBS). In all, there are 48 commercial banks
operating in Kerala, which includes PSBs, OPBs, NPBS. FBs, and
Gramin Banks. The urban areas give a complete picture of the
competition in the present day banking scenario with the presence
of all bank groups. Semi-urban areas of Kerala have 2196 and urban
areas have 593 as on March 1995.“ The study focuses on the
selected segments ofthe urban customers in Kerala which is capable
of giving the finer aspects of variation in customer behaviour in the
purchase of banking products and services. Considering the
exhaustive nature of such an exercise, all the districts in the state
have not been brought under the purview of the study. Instead. three
districts with largest volume of business in terms of deposits,
advances, and number of offices have been short listed as
representative regions for a focused study.
The study focuses on the retail customer segment and their
perceptions on the various products or services offered to them. Non
Resident Indians (NRIs), and Traders and Small—ScaIe Industries
segments have also been included in the study with a view to obtain
a comparative picture with respect to perception on customer
satisfaction and service quality dimensions and bank choice
behaviour. The research is hence confined to customer behaviour
and the implications for possible strategies for segmentation within
the retail segment customers
Description:
School of Management Studies, Cochin University of Science And Technology
Salim, M H; Dr.Chandrasekharan Pillai, N(Cochin University of Science and Technology, July 12, 1998)
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Abstract:
The small business has attracted very little attention of the historians in
the ancient times, or public mind inspite of the fact that its impact on the
various civilisations has been phenominal. Even in recent times economists
considered the small firms as inappropriate, obselate and anacronistic as it
cannot assimilate the full potential of technological change in the
production system. But today everybody agrees that the small business has
a definite role in shaping the human destiny and enhancing the quality of
life in any society. In a developing country like India small firms are
necessary to generate employment for millions, high standared of personal
choice to consumers, provide competition and act as a check to monopoly
power; further the small firms provide an important source of innovation
and in turn it paves the way for entrepreneur development in the society.
In many countries the small enterprises played a significant role in the
growth and development of their economic system. Italy and Japan are
quoted as classic examples . In India, too, with the abundance of labour and scarce capital resources small firms have been promoted and protected by the government. But one must say that the small firm owners/managers in India have been shy in developing a market orientation in themeselves. Due to this many firms failed and closed. The alarming rate of sickness among the small firms in
India may be attributed to the lack of market driven/customer orientation
approach among the owner/managers of small business. So the study on the
market oreintation of the small firms has never been in the mind of
marketing experts and academicians. Thus, an attempt is made to enquire
into them systematically and scientifically. For the study, Trivandrum
district in Kerala has been selected. The data for the study has been
collected by the help of a schedule which has been prepared after consulting
the relevant literature and after consultation with experts in the field,
academicians and practising managers.
Description:
School of
Management Studies, Cochin University of Science and Technology,
Kuriakose, K K; Dr.Ranganathan, N(Cochin University of Science and Technology, June 28, 1995)
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Abstract:
The study is designed to gather, record, analyse and critically evaluate
data on natural rubber production, consumption and marketing in Kerala. The
scope of the study also covers the processing of natural rubber by rubber growers,
especially small growers. Taking into consideration Kerala’s supremacy in natural
rubber cultivation, a detailed study of marketing channels of natural rubber in Kerala,
by giving special reference to co-operative rubber marketing has been given
importance. Attempt has also been made to collect secondary data of the last 15
years
Description:
School of Management Studies, Cochin University of Science
and Technology