Thomas,C J; Dr.Ramachandra, Poduval P(Cochin University of Science And Technology, April , 1997)
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Abstract:
The present study is on
value orientation of professional students•and as such the theoretical value is
inherent and implied. Variation on this value is likely to be limited among
the subjects.
The relevance of the present study is with particular reference, to
management as a profession. In organisational settings motivation plays an
important role. According to McClelland's theory of needs, achievement,
power, and affiliation are the three important needs that help in understanding
motivation. Achieve~ent need may be defined as the drive to excel, to achieve
in relation to a set of standards, and to strive to succeed. Some people have a
compelling drive to succeed. They have a desire to do something better or
more efficiently than it has been done before. McClelland found that high
achievers differentiate themselves from others by their desire to do things
. better. Considering this fact, 'achievement' is included as one of the values
for the study
Description:
School of Management Studies, Cochin University of Science and Technology