Arunachalam, P; Dr.Rajasenan,D(Cochin University Of Science And Technology, November 10, 1995)
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Abstract:
The unprecedented increase in competition as well
as protectionism in world markets makes it imperative for a
country like India to get much more energetically involved
in the export business and make the dictum "export and
flourish" a really true proposition, as against a somewhat
passive "export and perish" approach followed during the
last three and a half decades. At present, India needs to
evolve new export strategies to cope with the changing
international scenario and to ensure a steady improvement
in the otherwise sagging export performance. A search for
such strategic measures becomes all the more important in
view of the all-out efforts of the government for expanding
the country's exports to tide over the crippling balance of
payment deficits and to generate necessary foreign exchange
to meet the import requirements for accelerating the tempo
of economic development.
The present study is an endeavour in this
direction. Taking engineering exports as an example, the
study demonstrates alternative ways of understanding
indepth export performance analysis and learning lessons
for better performance in future
Description:
Department of
Applied Economics, Cochin University of Science and
Technology