Moli P, Koshy; Dr.Ranganathan, N(Cochin University Of Science And Technology, October 28, 1998)
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Abstract:
The women entrepreneurs, who set up business units with
encouragement and institutional support, find it difficult to market their
products. The marketing concept is yet to be grasped in its entirety. Women
entrepreneurs especially find the marketing fiinctions difficult to carry out.
Hence, this study is carried out to understand the marketing management in SSI
units of women entrepreneurs
Description:
School of Management Studies, Cochin University of Science and Technology