Now showing items 1-8 of 8
| Abstract: | For improving agricultural marketing, which has been discussed in the previous chapter, the Government has intervened in different ways. The direct regulatory role through the regulation of markets and market practices is one of the ways in which governmental intervention can improve agricultural marketing. This study is an enquiry of the direct regulatory role of the government through regulation of markets and market practices. By restructuring the operational methods and redesigning the existing physical markets, this system gives direct benefit to the cultivating class and protects them from the market manipulations of organised and powerful private traders. If traders do not continue their trade for the time being they will not be affected financially, because they are resourceful or financially solvent. On the other hand, Cultivators must sell their produce immediately after harvesting for the lack of additional facilities or to satisfy other needs for which finance is required. Another important reason is that Cultivators/farmers are not organised and because of lack of their organisation, they sell their produces individually. In this situation, a farmer is helpless when astute traders indulge in manipulations at the time of purchase of the produces. So it is the government's obligation to protect the interest of the farmers. Protection of the farmer/cultivator is necessary not only from the point of social justice but also from that of economic growth. If the farmers are assured of a remunerative or incentive price for their produce, they will get the inspiration to produce more and through more production, economy will be developed and the nation as a whole will be benefitted. This study will examine the management system of the markets through the direct regulatory role played by the governments to control markets and market practices in West Bengal and Bangladesh. |
| Description: | School Of Management Studies, Cochin University Of Science And Technology |
| URI: | http://dyuthi.cusat.ac.in/purl/3435 |
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| Dyuthi-T1415.pdf | (13.08Mb) |
| Abstract: | The main aim of this study is to examine the deficiencies of the export development process and strategy in India and, to suggest, in the light of the findings of the above, measures for improvement. The marine products industry has been chosen as a case for a detailed investigation. The researcher conducts an evaluative study on the export potential for India’s marine products and trends in the international market for marine products. The thesis tries to identify the major hurdles in increasing exports of marine products from India. The evaluation of the adequacy and effectiveness of the measures taken to promote marine products exports is also undertaken |
| Description: | School of Management Studies, Cochin University of Science & Technology |
| URI: | http://dyuthi.cusat.ac.in/purl/3175 |
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| Dyuthi-T1149.pdf | (5.493Mb) |
| Abstract: | Despite various intervensions, artisanal fishermen remain one of the weaker sections in Kerala's society. Host of the welfare and developmental programmes introduced for them had produced very little impact on their living conditions. Further, they are unable to compete with mechanised sector for fishing. Host of the technological development which had taken place after Indo-Norvegean Project favoured the growth of mechanised sector. As a consequence of this, fishing become unviable for artisanal fishermen who propagate the idea of ” sustainable development” in the fishing industry. It is commonly believed that an integrated approach may help them to improve their living conditions substantially. In the light of the above background the scholar has made an attempt to study the impact of Integrated Marine Fisheries Development Project among artisanal fishermen in Kerala It is realised from the findings of the study that the most important needs of artisanal fishermen arecredit facilities and marketing support. Without marketing linkages effective credit management is not possible. Marketing activities and credit management are interdependent |
| Description: | School of Management Studies, Cochin University of Science & Technology |
| URI: | http://dyuthi.cusat.ac.in/purl/3194 |
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| Dyuthi-T1168.pdf | (5.018Mb) |
| Abstract: | The women entrepreneurs, who set up business units with encouragement and institutional support, find it difficult to market their products. The marketing concept is yet to be grasped in its entirety. Women entrepreneurs especially find the marketing fiinctions difficult to carry out. Hence, this study is carried out to understand the marketing management in SSI units of women entrepreneurs |
| Description: | School of Management Studies, Cochin University of Science and Technology |
| URI: | http://dyuthi.cusat.ac.in/purl/3617 |
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| Dyuthi-T1575.pdf | (4.118Mb) |
| Abstract: | The present Study is designed to gather, record and analyse data on history of pepper, pepper production, procurement and marketing with particular reference to Kerala. The main emphasis is given to study the'role of cooperative sector with regard to procurement and export efforts and also the services rendered by cooperative sector agencies under MARKETFED and NAFED to pepper trade. The scope of the Study covers the botany, methods of cultivation, fertilizer application, pest control management and other related aspects of pepper. Taking into consideration Kerala's supremacy in pepper cultivation and production, detailed study of its production, procurement, internal and export marketing with reference to Kerala has been given importance. As Kerala accounts for 96 per cent1 of the pepper cultivation and 94 per cent of the pepper production, the present study is entirely confined to Kerala |
| Description: | School of Management Studies, Cochin University of Science and Technology |
| URI: | http://dyuthi.cusat.ac.in/purl/3372 |
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| Dyuthi-T1349.pdf | (8.157Mb) |
| Abstract: | The study evolved from the basic premise that the existing distribution structure is not adequate or adaptive to meet the needs of the expanding manufacturing sector and the emerging mass market. The hypothised causes of the problem are the following: marketing channels are not used for strategy differentiation by manufacturers: there are too many intermediaries in the channels; the distributive institutions are not adaptive; and there is very little control over the flow of products through the channels. These assumptions about the causes of the problem have been translated into specific hypotheses and tested with data. Empirical analysis, while supporting some of these hypotheses, challenges certain widely held notions. The ensuing summary presents the important findings, in the sequence in which they are discussed in the study. |
| Description: | School of Management Studies,Cochin University of Science and Technology |
| URI: | http://dyuthi.cusat.ac.in/purl/3729 |
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| Dyuthi-T1701.pdf | (21.27Mb) |
| Abstract: | Kerala was the pioneer in modern seafood processing and exporting. But now the industry is Iacingalot of problems due to low productivity and deterioration in the quality of the products. only about 17% of the installed freezing capacity in sea food processing industry was reported to be utilised during 1979-80. The price of the export commodities its decided by the buyers based on international supply and demand pattern and based on the strength and weakness of dollar/yen. The only way to increase the profitability of the processors is to reduce the cost of production to the possible extent. The individual processors find it difficult to continue in this field due to low productivity and quality problems. The main objectives of the research are to find out how the production is being managed in the seafood processing(freezing) 17industry in Kerala and the reasons for low productivity and poor quality of the products. The study includes a detailed analysis of Location of the factories. Layout Purchase, production and storage patterns. Production planning and scheduling. Work Measurement of the processing of important products. Quality Control and Inspection. Management Information System |
| Description: | Department of Industrial fisheries, Cochin University of Science And Technology |
| URI: | http://dyuthi.cusat.ac.in/purl/3584 |
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| Dyuthi-T1591.pdf | (6.421Mb) |
| Abstract: | The study is designed to gather, record, analyse and critically evaluate data on natural rubber production, consumption and marketing in Kerala. The scope of the study also covers the processing of natural rubber by rubber growers, especially small growers. Taking into consideration Kerala’s supremacy in natural rubber cultivation, a detailed study of marketing channels of natural rubber in Kerala, by giving special reference to co-operative rubber marketing has been given importance. Attempt has also been made to collect secondary data of the last 15 years |
| Description: | School of Management Studies, Cochin University of Science and Technology |
| URI: | http://dyuthi.cusat.ac.in/purl/3382 |
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| Dyuthi-T1359.pdf | (5.125Mb) |
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