Victor Anandkumar, S; Dr.Francis,C A(Cochin University of Science and Technology., November , 2007)
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Abstract:
Information and Communication Technologies (ICTs) have a dramatic
impact on the tourism industry because they force this sector as a whole to
rethink the way in which it organises its business . In
the light of such rethinking within the tourism industry, this study has
focussed on the Small and Medium Tourism Enterprises (SMTEs) in two
island destinations, namely Mauritius and Andaman Islands, India.Suggestions. The findings
conceming SMTEs in Mauritius and Andaman Islands have been compared
to make some destination-specific inferences. The relevance of the findings
has been discussed with reference to the SMTEs in the two destinations as
well as the possible acceptability in other comparable settings. Suggestions
have been made for further research in SMTEs’ use of the Internet for
marketing function.
Description:
School of Management Studies, Cochin
University of Science and Technology.
Jagathy Raj, V P; Sreejith, A(Indian Institute of Management Kozhikode, April 10, 2007)
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Abstract:
IT and related services played a major role for India’s current 9.2. GDP growth. Organized
retailing in India is one more example for its open economy. The IT industries where able
develop a demand for Indian talents all over the world and improved their living standards. It
directly impacts only a small minority of Indian population while organized retail affects every
single Indian and every sector of Indian society. The paper gives a glimpse of the slow evolution
of retail market over the years in India and its contribution for economic growth. The likely
positive impact of this revolution in different sectors is enumerated. Paper addresses its ability to
manipulate consumption pattern of society, increased customer satisfaction and likely change in
the market shares of the different types of sellers. Paper discusses its flip sides like increasing
social tension among families below poverty line and greater loss of self employment
opportunities by this revolution. The main theme of enquiry of this paper is what it all means for
the Indian society.
Description:
International Marketing Conference on Marketing & Society, 8-10 April, 2007, IIMK