Brand Experience and True Brand Loyalty: An Enquiry into Product and Customer Diamensions

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Please use this identifier to cite or link to this item: http://purl.org/purl/5204

Title:	Brand Experience and True Brand Loyalty: An Enquiry into Product and Customer Diamensions
Authors:	Veeva Mathew Dr. Sam Thomas
Keywords:	True Brand Loyalty Reliability of Brand
Issue Date:	13-Jul-2015
Publisher:	Cochin University of Science and Technology
URI:	http://dyuthi.cusat.ac.in/purl/5204
Appears in Collections:	Faculty of Social Sciences

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