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Please use this identifier to cite or link to this item: http://purl.org/purl/3712

Title: Role of social pressure as a key contributor of materialism and related status consumption
Authors: Saju, Thomas Eapen
Dr.Wilson, P R
Keywords: Excessive Consumption
Materialism and self – esteem
Socialization factors
Peer Pressure
Social Comparison
Debt And Consumer Finance
Status consumption
Issue Date: 2012
Publisher: Cochin University of Science And Technology
Abstract: “At resale stores I have seen brand new clothes with original price tag still hanging from the sleeve. Some children have so many toys that they stay frustrated, not knowing which one to pick up for their next amusement. Presumably sensible adults trade in perfectly good cars just to have something shinier and newer. Didn’t us once live productive normal lives, without all these gadgets” [Cunningham (2005)]. During late eighties, nearly forty four percent of the participants, who took part in a consumer survey conducted in the US, responded positively to the question “My closets are filled with still 2 unopened items” [Faber and O’Guinn (1988)]. Reading such excerpts does not greatly surprise us anymore; as such reports have become common now. For many people shopping has moved beyond something that caters to their needs and wants and has become a hobby [Cunningham (2005)], an activity that they engage in to satisfy their hedonistic or pleasure-seeking goals [Ramnathan and Menon(2006), O’Cass and McEween (2004), Faber and O’Guinn (1989)]. Others look at their new possession as something that fills a void in their lives [Belk (1985), Diener et al. (1993)].
Description: School of Management Studies, Cochin University of Science and Technology
URI: http://dyuthi.cusat.ac.in/purl/3712
Appears in Collections:Faculty of Social Sciences

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