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http://purl.org/purl/2019
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Title: | Social Stratification and Consumer Behaviour in Kerala-A Study with Special Reference to Consumer Durables |
Other Titles: | A Study with Special Reference to Consumer Durables |
Authors: | Edison, J C Dr. Antony, G Social Sciences |
Keywords: | Consumer Behaviour Consumer Durables Information Search Risk Dissonance Purchase Motives Stratification Marketing |
Issue Date: | 29-Dec-1993 |
Publisher: | Cochin University of Science and Technology |
Description: | Department of Applied Economics, Cochin University of Science and Technology |
URI: | http://dyuthi.cusat.ac.in/xmlui/purl/2019 |
Appears in Collections: | Faculty of Social Sciences
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