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PreviewIssue DateTitleAuthor(s)
9-Jan-2001Customer perceptions of Banking Products and Services in Kerala with reference to Specific Customer Segments in the Urban AreaJazeela, M; Dr.Sankaranarayanan, K C
12-Jul-1998Marketing orientation of small Firms- a study with reference to Trivandrum districtSalim, M H; Dr.Chandrasekharan Pillai, N
28-Jun-1995A Study Of The Marketing Channels Of Natural Rubber With Special Reference To Co-Operative Marketing In KeralaKuriakose, K K; Dr.Ranganathan, N
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