Ramaswamy,V S; Dr.Parameswaran, Nair N(Cochin University of Science And Technology, April , 1983)
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Abstract:
This is a descriptive and analytical study. It investigates
how Fertilisers are marketed in India. It describes and evaluates the
system of fertiliser marketing prevalent in the country at the time
of this study (1979-82). The study, as the title will indicate, has
been conceived on a large canvass and in very broad and generalised
terms. Such a large framework has been chosen with the intention of
investigating the task of Fertiliser marketing in its totality
Description:
School of Management Studies, Cochin University of Science And Technology