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| Abstract: | The present study focuses attention on the social phenomenon of environmental protection pressure groups in Kerala. A detailed historical background of environmental protection pressure groups at international and national scenes as background for this study .Emphirical studies of environmental protection pressure groups in Kerala with special reference to industrial pollution is dicussed in detail . The main objective of the study is to identify the factors that make pressure groups succeed or fail in achieving their set objectives.The factors include the structure and strategies of social pressure groups and the support they receive from the environment. |
| Description: | School of management studies, Cochin University of Science And Technology |
| URI: | http://dyuthi.cusat.ac.in/purl/3492 |
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| Dyuthi-T1480.pdf | (15.82Mb) |
| URI: | http://dyuthi.cusat.ac.in/purl/1260 |
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| Pereira Gladys Myrtle 1986.PDF | (2.555Mb) |
| Abstract: | This research was undertaken with the primary objective of explaining differences in consumption of personal care products using personality variables. Several streams of research reported were reviewed and a conceptual model was developed. Theories on the relationship between self concept and behaviour was reviewed and the need to use individual difference variables to conceptualize and measure the salient dimensions of the self were emphasized. Theories relating to social comparison, eating disorders, role of idealized media images in shaping the self-concept, evidence on cosmetic surgery and persuasibility were reviewed in the study. These came from diverse fields like social psychology, use of cosmetics, women studies, media studies, self-concept literature in psychology and consumer research, and marketing. From the review three basic dimensions, namely self-evaluation, self-awareness and persuasibility were identified and they were posited to be related to consumption. Several personality variables from these conceptual domains were identified and factor analysis confirmed the expected structure fitting the basic theoretical dimensions. Demographic variables like gender and income were also considered.It was found that self-awareness measured by the variable public self-consciousness explain differences in consumption of personal care products. The relationship between public self-consciousness and consumption was found to be most conspicuous in cases of poor self-, evaluation measured by self-esteem. Susceptibility to advertising also was found to explain differences in consumption.From the research, it may be concluded that personality variables are useful for explaining consumption and they must be used together to explain and understand the process. There may not be obvious and conspicuous links between individual measures and behaviour in marketing. However, when used in proper combination and with the help oftheoretical models personality offers considerable explanatory power as illustrated in the seventy five percent accuracy rate of prediction obtained in binary logistic regression. |
| Description: | School of Management Studies,Cochin University of Science and Technology |
| URI: | http://dyuthi.cusat.ac.in/purl/2272 |
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| Dyuthi-T0579.pdf | (6.106Mb) |
| URI: | http://dyuthi.cusat.ac.in/purl/1261 |
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| Harikumaran Nair K B 1987.PDF | (162.9Kb) |
| URI: | http://dyuthi.cusat.ac.in/purl/1846 |
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| Dyuthi-T0002.pdf | (9.625Mb) |
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