Victor Anandkumar, S; Dr.Francis,C A(Cochin University of Science and Technology., November , 2007)
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Abstract:
Information and Communication Technologies (ICTs) have a dramatic
impact on the tourism industry because they force this sector as a whole to
rethink the way in which it organises its business . In
the light of such rethinking within the tourism industry, this study has
focussed on the Small and Medium Tourism Enterprises (SMTEs) in two
island destinations, namely Mauritius and Andaman Islands, India.Suggestions. The findings
conceming SMTEs in Mauritius and Andaman Islands have been compared
to make some destination-specific inferences. The relevance of the findings
has been discussed with reference to the SMTEs in the two destinations as
well as the possible acceptability in other comparable settings. Suggestions
have been made for further research in SMTEs’ use of the Internet for
marketing function.
Description:
School of Management Studies, Cochin
University of Science and Technology.
Madhusoodanan Pillai, P; Dr.Chandrasekharan Pillai, N(Cochin University of Science and Technology, March 10, 1993)
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Abstract:
The general objective of the study is to examine in depth the organisation and management practices of newspaper industry in Kerala with particular reference to the marketing aspects, with a View to suggesting measures for improving the economics and the managerial efficiency of the industry. The detailed investigation into the management aspects of the industry is done with particular reference to the two most popular Malayalam dailies in Kerala, namely, the Malayala Manorama and the Mathrubhumi. The purposeful selection of these two papers for the study is amply justified as these two dailies together account for about 80 percent of the total circulation of the newspapers in Kerala. Technically speaking, both these papers are owned by organisations registered as public limited companies and are, to a large extent professionally managed. The Malayala Manorama, though a public limited company in principle, functions, however, more or less as a private company or a family concern. These two papers therefore provide a scope for studying the management of newspaper industry practically under two different organisational set up, namely private limited company and public limited company The study has been divided into eight chapters. Chapter-I spells out an introduction about the newspaper industry and its unique features.Chapter-II, deals with a review of literature, objective, scope, methodology and limitations of the study. Chapter-III deals with origin, growth and status of newspaper industry. Chapter—IV examines the cost, revenue and profitability of the Malayala Manorama and Mathrubhumi. Chapter-V deals with the Organisation and Management. Chapter-VI examines the Marketing Management of Newspapers. Chapter-VII deals with the Marketing Strategy and Performance of Malayala Manorama and Mathrubhumi: An Assessment. Chapter-VIII presents the main findings of the study.
Description:
School of Management Studies, Cochin University of
Science and Technology
Emmanuel, Kadudose A; Dr.Sankaranarayanan, K C(Cochin University of Science and Technology, August 9, 1989)
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Abstract:
This thesis Entitled Socio-Economic Survey of a Specific village.For the purpose of analysis the thesis is divided into nine chapters. The first chapter introduces the subject of study and explains the significance of the study.It also provides the profile of the village. Chapter two deals with the different aspects of agriculture in the village.Chapter three discusses the problems of industrialisation in the Village. Chapter four is on village administration. It elaborates on the services rendered by government machinery in facilitating the development of agriculture and industry in the village.Chapter five explains the ways and means of marketing of village produce, both industrial and agricultural origin. It also explains the relevance of intra village connections in facilitating marketing.Chapter seven provides information regarding the income and expenditure pattern of the village.Chapter eight is on village social life. It explains the social life of the villagers, including religious
Description:
Department of Applied Economics, Cochin
University of Science and Technology