Now showing items 1-2 of 2
| Abstract: | Post purchase behaviour is the response of a consumer after purchasing a product. This is influenced by attitudes, product and dealer related factors, subjective norms and perceived behavioural control.Realising the significance of these factors on the marketing strategies of a product, the present research is undertaken to study the influence of these factors on the post purchase behaviour of consumers of pre owned cars in Kerala. This work also identifies the profile of pre-owned car consumers of Kerala. The specific objectives are a) To identify the demographic profile of consumers who purchased pre owned cars b) To study the relationship between product related factors and consumer attitude towards the purchase of pre owned cars c) to study the relationship between dealer related factors and consumer attitude towards the purchase of pre owned cars d) To analyse the relationship between consumers’ attitude and post purchase behavior e) To analyse the relationship between subjective norms and post purchase behavior and f) To analyse the relationship between perceived behavioural control and post purchase behaviour The study is confined to consumers who own and use pre owned cars purchased from authorised dealers in Kerala. The study was based on field research and made use of both primary and secondary data. Primary data were collected from 750 respondents distributed in five districts of Kerala. The study found that product and dealer related factors plays a vital role in shaping attitude of consumers towards pre owned cars which in turn influence the repurchase intention and decision to recommend to friends and relatives. Repurchase intention of pre owned car consumers are significantly influenced by the subjective norms and perceived behavioural control. This study would help marketers to understand the post purchase behaviour of pre owned car consumers and formulate the marketing strategies accordingly. |
| URI: | http://dyuthi.cusat.ac.in/purl/5159 |
| Files | Size |
|---|---|
| Dyuthi-T2193.pdf | (2.887Mb) |
| Abstract: | The paper is an attempt to shed light on the socio-economic aspects of the local communities on the development of ecotourism in Kerala. Most of the local communities in the ecotourism destinations are tribes who have been excluded from the mainstream society and are not a part of Kerala’s overall development setting. The paper also tries to situate the community perception on the sustainable livelihood of ecotourism sites of Kerala. Data for the study is obtained from a primary survey by dividing the ecotourism destinations in Kerala into three zones, 230 from south zone, 220 from central zone and 200 from north zone with a total sample size of 650 based on the notion of community based ecotourism initiatives of the state. The result of the study confirms that ecotourism has helped to enhance the livelihood of the marginalized community. With well-knit policies it is possible to tag ecotourism of Kerala as an important tourism destination in the global tourism map |
| Description: | Research on Humanities and Social Sciences,Vol 2, No.11, 2012 |
| URI: | http://dyuthi.cusat.ac.in/purl/4591 |
| Files | Size |
|---|---|
| Socio-Economic ... mentThe Case of Kerala.pdf | (701.7Kb) |
Now showing items 1-2 of 2
Dyuthi Digital Repository Copyright © 2007-2011 Cochin University of Science and Technology. Items in Dyuthi are protected by copyright, with all rights reserved, unless otherwise indicated.